The Ordinary Cruelty Free Estee Lauder. The ordinary is a cruelty free brand. Deciem owns and manages the ordinary.
For those who want lighter coverage, the ordinary has a serum foundation that is also vegan. Is the ordinary cruelty free? There is no ‘right’ or ‘wrong’ answer to this.
In order to be cruelty free, brands:
Are estée lauder products tested on animals? Estée lauder is not a cruelty free brand. However, they are owned by estée lauder, which is not. Lauder family members, subject to a stockholder’s agreement, control approximately 86% of the company’s voting power largely through.